Maggie Graham

First dedicated Marketing leader since 1944.
* Conceptualizes, leads and executes ALL marketing, communication, brand and PR activities
* Established and continues to execute company's first marketing strategy: Research, strategy, positioning, analysis and tactical plan
* Oversaw and co-created brand refinement and website
* Plans, manages and executes integrated mini-campaigns
* Serves on Vision Team-an extension of Leadership Team
* Creates, curates, edits, promotes content: Dedicated, supplemental and social
* Serves as lead copy writer/content marketer for website, newsletter, case studies, ads, sales presentations, press releases, etc.
* Coordinates attendance and represents company at major, national trade shows-meeting with current & former clients and finding new prospects
* Leads SEO, PPC and digital marketing efforts (identifying campaigns, understanding keywords, developing landing pages, analyzing traffic and conversions, etc)
* Organizes, manages, promotes and hosts event series
* Oversees team and outside vendors
* Analyses market data to understand trends for accurate forecasting and strategic promotion
* Secured media exposure in major newspapers and national television
* Led all Marketing efforts of new product campaign (WiHive)
* Established and created digital newsletter with average open rate of 36.5% (industry average: 18%)
* Increased web traffic by over 200%; increased social followers by over 150%; increased inbound leads by over 50%

* Developed and implemented an integrated a marketing strategy and budget to increase sales pipeline and brand awareness
* Conceptualized and implemented ALL marketing and PR initiatives
* Created and managed various advertising and promotional campaigns via sales team, trade shows, social media, SEM
* Served as lead copy writer/content marketer for website, newsletter, case studies, data sheets, ads, sales presentations, press releases, etc.
* Created, curated, edited and promoted content: Dedicated, supplemental and social
* Coordinated events and represented company at major, national trade shows, meeting with current & former clients and finding new prospects
* Sought out and maintained strategic partnerships and co-marketing opportunities
* Maintained detailed marketing reports measuring overall effectiveness with all lead sources (trade shows, SEO, PPC, partners, webinars, etc), revenue from marketing, sales from marketing, opportunities from marketing, etc. (Monthly and quarterly reports)
* Championed SEO, PPC and digital marketing efforts (identified and ran campaigns, developed landing pages, analyzed traffic and conversions, etc)
* Organized, hosted and promoted webinar series with guest experts
* Managed vendor and partner relations
* Analyzed market data to understand horizontals and verticals to seek/strengthen/promote
* Increased web traffic by over 20%; increased inbound leads by over 50%; cut spending by 5%.
* Revenue from Marketing (during tenure): Avg. 42%

* Oversaw marketing, PR and sales initiatives
* Established and implemented an integrated new business development campaign to discover new prospects and clients (Setting over 100 qualified new business leads per year)
* Managed various advertising and promotional campaigns
* Served as lead copy writer for website, newsletter, case studies, sales presentations, press releases, etc.
* Independently represented company at major, national trade shows, meeting with current & former clients and finding new prospects
* Presented capabilities overviews to potential clients
* Maintained detailed sales reports outlining prospects, companies and product development needs
* Worked with team to turn leads into loyal clients who continue to spend over 100K, annually (e.g. Sauer Danfoss, Cybex, Delta Faucet, Medline, World Kitchen, etc)
* Organized and implemented a voice-of-the-customer initiative to understand and improve business relationships using Net Promoter Score methodology
* Received “best end of the year review” of all employees
* Assisted with design research programs
* 80% of new, new business traced back to my efforts during tenure
* Described as tenacious, enthusiastic, creative and charming

* Created and implemented calling & integrated campaigns to discover new business for various clients: a product development firm, an advertising agency, consulting agencies, in-house campaigns, and various others
* Developed, implemented and analyzed global VOC research studies
* Converted prospects into qualified leads (often targeting C-Level) at a rate of 5x/wk per client (average)
* Studied and anayzed clients’ history, capabilities and missions to develop marketing strategies, value propositions and lead-generating communication; continued on-going relationships with clients to ensure campaign success
* Developed calling scripts, composed sales collateral copy and trained sales specialists for various campaigns
* Rated “ten out of ten” by several clients who remained loyal to Strategex
* Named “Best Overall” and “Most Enthusiastic” for outstanding performance in business development and received numerous rewards
* Edited presentations and reports
* Established and published The StrategExtra, a company newsletter

• MadCap Productions
• Catt Lyon Design
• Cincinnati Playhouse in the Park